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Mind Over Money

Are you a money avoider?


PSYCHOLOGY-DRIVEN

PERSONAL FINANCE ADVICE

The Financial Mindset That Silently Sabotages You

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Welcome to Mind Over Money, a weekly newsletter where I share actionable ideas to help you transform your relationship with money to build financial confidence and independence.

Today's topic: Money Avoidance Archetype


You know that uneasy feeling when you think about checking your bank account… so you just don’t?

Or when you know you should ask for a raise, but you convince yourself it’s not the right time?

That might not just be "procrastination." It could be a deeply ingrained money mindset called Money Avoidance, a pattern that quietly sabotages financial stability and keeps even the most capable people feeling insecure about money.

What Is the Money Avoidance Archetype?

So what’s really going on when we dodge these money moments? Psychologists call it the Money Avoidance Archetype, and it runs deeper than just disliking numbers.

It’s a belief system that tells you:

  • Money is corrupting — You’ve seen it cause tension or greed.
  • Wealthy people are greedy — and you don’t want to be lumped in.
  • You don’t deserve more — if others have less.
  • Financial success brings problems — or responsibilities you’d rather avoid.

That's why Avoiders dodge anything to do with money, such as budgeting, checking balances, planning for retirement, or negotiating pay. Instead, they may hand over financial control to others, undercharge for their work, or even self-sabotage when financial progress happens.

It’s a paradox: Avoiders want the security and opportunities money can bring, but their beliefs and emotions push them away from taking the actions to get there.

Maybe you overheard whispered arguments about unpaid bills. Or maybe you watched a loved one lose a job and felt that fear lodge in your chest.

Many money avoiders experienced early-life money flashpoints—moments like watching parents fight about money, living in scarcity, or being taught that talking about money was taboo. Over time, those moments hardwired an association between “money” and "stress," making avoidance feel safer.

How to Shift from Avoidance to Empowerment

The good news is, you can rewrite your relationship with money without losing the values that make you compassionate, generous, and grounded.

Here’s a 5-step action plan to start right now:

1. Name Your Money Story

Spend 10 minutes writing down the messages you learned about money growing up:

  • What did your parents say or do about money?
  • What moments shaped your beliefs?

Awareness is power. You can’t rewrite a story you haven’t read. When you see where your patterns started, you can decide which ones still serve you.

2. Make Money Feel Safe

Pick one low-stress financial action you can take today—like checking your account balance or automating one bill payment.

Repeat it at the same time each week to signal to your brain: "This is normal. I can handle this." Over time, these small steps reduce the fear response.

3. Reframe Money as a Tool for Your Values

Instead of seeing money as "bad," connect it to something deeply meaningful.

Ask yourself: "If I had more money, what good could I do for myself, my family, or my community?"

By seeing money as a means to live your values—not a threat to them—motivation naturally grows.

4. Practice Micro-Confidence

Set small, achievable financial goals. For example:

  • Save $20 a week.
  • Ask for a $500 rate increase on your next project.
  • Read one short article about personal finance.

Each success builds a new neural pathway that says, "I can do this."

5. Get Support and Accountability

Avoidance thrives in isolation. Share your money goals with a trusted friend, join a support group, or work with a financial coach or therapist. The right partner can guide you through the tough moments and keep you moving forward.

Final Thoughts

Money Avoidance isn’t laziness—it’s a learned protection mechanism. But avoiding money doesn’t protect you; it keeps you stuck in a cycle of stress, missed opportunities, and dependency on others.

The shift happens when you:

  • Understand your money story.
  • Take safe, consistent actions.
  • Reframe money as a value-aligned tool.
  • Build micro-confidence.
  • Stay connected to support.

You can keep your humility, generosity, and focus on what really matters — while also building the financial security that allows you to live those values fully.

Your relationship with money can change. The first step is to open the metaphorical envelope you’ve been avoiding, and take one small action today. Your future self will thank you.

So before you file away this email or forward it to a friend, pick one step from this list and act on it before today ends. Then tell someone you trust what you’re doing, because change sticks better when it’s shared.


Hi, if you are new here, welcome! Here are some recent posts that you may want to check out:


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Until next week,

Ceres Chua

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Mind Over Money

Hi, I am Ceres, and I am a money psychologist and financial planner. Subscribe to my weekly newsletter to get one powerful psychological insight that transforms how you think about, spend and save money as a solopreneur, delivered directly to your inbox every Saturday.

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