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Mind Over Money

Hi, I am Ceres, and I am a money psychologist and financial planner. Subscribe to my weekly newsletter to get one powerful psychological insight that transforms how you think about, spend and save money as a solopreneur, delivered directly to your inbox every Saturday.

First-time solopreneurs undercharge by 30-50%. Are you one of them?

PSYCHOLOGY-DRIVEN PERSONAL FINANCE ADVICE Why "Know Your Worth" Won't Fix Your Undercharging Problem Read time: 5 minutes || Read on web browser Welcome to Mind Over Money, a weekly newsletter where I share actionable ideas to help women solopreneurs transform your relationship with money to build financial confidence and independence. Today's topic: the invisible forces driving your pricing strategy You know about your Silent Co-Founder by now. That invisible force shaped by your money...

Why smart employees struggle as first-time entrepreneurs

PSYCHOLOGY-DRIVEN PERSONAL FINANCE ADVICE From Employee to Owner: The Real Shift Read time: 5 minutes || Read on web browser Welcome to Mind Over Money, a weekly newsletter where I share actionable ideas to help women solopreneurs transform your relationship with money to build financial confidence and independence. Today's topic: Employee Brain vs. Founder Brain You've decided to take the entrepreneur plunge. You've got the business plan and chosen your niche. You've even started telling...

Why good people struggle with money as solopreneurs

PSYCHOLOGY-DRIVEN PERSONAL FINANCE ADVICE Why Undercharging Isn't Generosity Read time: 5 minutes || Read on web browser Welcome to Mind Over Money, a weekly newsletter where I share actionable ideas to help women solopreneurs transform your relationship with money to build financial confidence and independence. Today's topic: Avoidant Money Script Has this ever happened to you?A client emails you asking for a quote. You know what you’re worth. But the number makes your stomach clench. So you...

Are you a successful solopreneur who is one month from crisis?

PSYCHOLOGY-DRIVEN PERSONAL FINANCE ADVICE Why Your "Investment" Is Actually Just Expensive Validation Read time: 5 minutes || Read on web browser Welcome to Mind Over Money, a weekly newsletter where I share actionable ideas to help women solopreneurs transform your relationship with money to build financial confidence and independence. Today's topic: Status Money Script You land a $5,000 client. Your revenue for the month suddenly looks impressive. And within 48 hours, you're scrolling...

Are you making more money, yet feeling less secure?

PSYCHOLOGY-DRIVEN PERSONAL FINANCE ADVICE The Real Reason You Can’t Slow Down Read time: 5 minutes || Read on web browser Welcome to Mind Over Money, a weekly newsletter where I share actionable ideas to help women solopreneurs transform your relationship with money to build financial confidence and independence. Today's topic: the Worship Money Script If you believe that more money will solve all your problems, you're not alone—and you're likely running yourself ragged in the process. Last...

Are you a "I'll do it myself" business owner? You may be sabotaging yourself!

PSYCHOLOGY-DRIVEN PERSONAL FINANCE ADVICE Title Read time: 5 minutes || Read on web browser Welcome to Mind Over Money, a weekly newsletter where I share actionable ideas to help women solopreneurs transform your relationship with money to build financial confidence and independence. Today's topic: the Vigilant Money Script You have money in the bank. Maybe $10K. Maybe $60K. Maybe more. Your business is making money. You're paying your bills. The numbers say you're doing fine. So why does...

Do you know who is actually running your business?

PSYCHOLOGY-DRIVEN PERSONAL FINANCE ADVICE The Influence of Your "Silent Co-Founder's" on your Business Read time: 5 minutes || Read on web browser Welcome to Mind Over Money, a weekly newsletter where I share actionable ideas to help women solopreneurs transform your relationship with money to build financial confidence and independence. Today's topic: How your money scripts affect your entrepreneur journey When you started your business, you probably thought you were flying solo. You built...

Best of Mind over Money, 2025 Edition

PSYCHOLOGY-DRIVEN PERSONAL FINANCE ADVICE Best of Mind over Money 2025 Read time: 3 minutes || Read on web browser Welcome to Mind over Money, a weekly newsletter where I share actionable ideas to help you transform your relationship with money to build financial confidence and independence. Today's topic: Thank You! Well, here we are—almost at the finish line of 2025! This will be the last issue before we pick things back up on the first Saturday of 2026, but I couldn't let the year close...

Are you stressed every time you buy something?

PSYCHOLOGY-DRIVEN PERSONAL FINANCE ADVICE Spending Doesn't Have To Be Traumatic Read time: 3.5 minutes || Read on web browser Welcome to Mind Over Money, a weekly newsletter where I share actionable ideas to help you transform your relationship with money to build financial confidence and independence. Today's topic: Why some of us fear spending I remember standing in the checkout line, a $35 artisan candle in my hand, feeling my chest tighten. My mind spun: Do I really need this? What if I...

Are you relying on instincts that might actually make you vulnerable to fraud?

PSYCHOLOGY-DRIVEN PERSONAL FINANCE ADVICE Lessons From Bernie Madoff's Victims Read time: 4 minutes || Read on web browser Welcome to Mind Over Money, a weekly newsletter where I share actionable ideas to help you transform your relationship with money to build financial confidence and independence. Today's topic: Authority Bias, Bandwagon Effect, Confirmation Bias In the last four weeks, we’ve explored how our own cognitive and psychological biases can lead us astray when it comes to...

Hi, I am Ceres, and I am a money psychologist and financial planner. Subscribe to my weekly newsletter to get one powerful psychological insight that transforms how you think about, spend and save money as a solopreneur, delivered directly to your inbox every Saturday.